Calculated Measurable Results
A practical framework for turning business goals into measurable results.
What Is CMR?
CMR is the framework introduced throughout Monkeys Dancing on Jello.
It helps owners make better decisions by creating a repeatable process for planning, execution, measurement, and improvement.
The Four Parts of CMR
Calculate
Test goals before committing time, money, and effort.
Plan
Create a practical roadmap that supports the goal.
Measure
Track meaningful information that reveals progress.
Adjust
Improve the plan based on real results.
Where Businesses Often Struggle
Calculate
Setting goals based on hope
→ Testing goal feasibility before committing
Saying yes because an idea sounds good
→ Saying yes only when the math works
Guessing at costs, timelines, or workload
→ Using simple numbers to confirm what's realistic
Committing to work without checking capacity
→ Checking workload, resources, and constraints
Plan
Starting projects with no clear steps
→ Building a simple schedule
Assigning tasks verbally and hoping they stick
→ Making sure every task has a clear owner
Letting priorities shift daily
→ Keeping the plan steady long enough to finish
Planning too big and abandoning halfway
→ Planning small enough to finish
Measure
Tracking too many numbers or none at all
→ Tracking one meaningful piece of data
Measuring only at the end
→ Reviewing progress weekly
Relying on gut feel to judge progress
→ Using data to confirm what's working
Not knowing whether a change helped or hurt
→ Seeing problems early instead of late
Adjust
Ignoring early warning signs
→ Reviewing results regularly
Sticking with a bad plan out of pride
→ Improving the plan when the data says to
Making emotional decisions
→ Removing emotion from decisions
Letting problems repeat
→ Fixing root causes so issues don't return
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Process Overview
These steps are detailed within the book, and outline the CMR process.
Pick one Main Goal
Test feasibility
Build a Detailed Plan, Schedule, and Milestones
Create 90 Day season goal breakdowns
Build 30‑day plans
Create weekly To-Do-List
Data collection, by tracking only a few numbers
Forecast to predict the data and goal
Adjust at the end of the month
CMR is built for the owner but works for teams because it gives everyone the same direction, the same rhythm, and the same expectations.